Yes you can. Even in uncertain times. We don't make excuses. We find reasons to help you be successful. It's not what you do, it's the way you do it and how well you execute.
Many times adapting to your market's shifting needs requires change. Change almost always creates disruption and conflict, but you can mitigate the risks that change imposes with tried, true and proven process.
Some of us thrive on process. Some of us dread it. Regardless, it is absolutely necessary for any project to follow well planned activities and schedules if it is going to succeed. Process keeps everyone accountable and on the same page. It doesn't matter if it's Creative Process or Project Management. We value both equally. After all, there's no point coming up with great plans and ideas if they can't be executed and delivered on time and on budget.
/// The 5-Step Project Framework
The 5-step project framework that we follow for every project is both agile and flexible. Each step has defined inputs and outputs. Within these 5 steps, we perform the necessary activities to meet the project objectives. These are defined up-front during the assessment phase, with milestones and roles and responsibilities, so agency and client have aligned expectations and are clear on objectives, budget, deliverables and timeline. After all that is taken care of, we get on with the fun stuff: the work.
Assess: This covers the project kick-off, setting goals, detailing the approach and process, the deliverables, expectations, success criteria, timeline and budget.
Plan: This critical step covers acquiring market insight about the customer, the business, and the competitive landscape.
Create: The fun part, developing the big idea, the creative and the look and feel.
Implement: Full production and delivery of the product including testing. Go live!
Measure: Post-launch impact measurement, refinement, execution of ongoing activities.
To provide visibility during the project, we grant every client access to our Intervals Online Project Management system so they can track their project and see the work in progress.
/// Industry Expertise
SterlingKlor provides B2B marketers with over 45 years of combined marketing and branding know-how:
Technology CleanTech, Environmental and IT
E-Commerce B2B and B2C Retail Strategies
Entertainment Film and Music Distribution
Hospitality Travel and Tourism
Transportation Fleet Tracking and Logistics
/// What our clients say
"We could not have come as far as we did, as quick as we did, without the professional help and guidance of SterlingKlor."
Lynn Casey, President
CopperLeaf Technologies
"SterlingKlor helped us grow 450% in five years and made our company stronger by creating marketing communications that spoke a clear and concise message."
Stacey Cerniuk, President
Annex Consulting Group
"SterlingKlor did a great job rejuvenating our brand. Their creative ideas and no-nonsense approach helped us grow our revenue in 2009 by 75% during a tough economy and in a niche market."
Peter Blitz, President
MaxHire Solutions
"SterlingKlor's Four Pillar Marketing approach not only helped us create a student-focused brand, it also helped position Bookbyte to reverse market share loss and grow revenue by 20%."
Andres Montgomery, CSO
Bookbyte.com
"SterlingKlor's work is an important contribution to growing our subscribers from 70,000 to 230,000. The foundation they helped create with our marketing team for our content continues today."
Roy Young, President
MarketingProfs
"I would like to congratulate SterlingKlor for producing the deliverable on time, on budget and of such a high quality. It exceeded my expectations."
Chris Lombard, MBA, Global Water Management
AECOM Canada
"We were looking for a significant upgrade in professionalism and SterlingKlor delivered in a timely fashion, demonstrating an understanding of our business."
Dave Edwards, P.Eng., MBA, President
Sustainable Strategies