Many times adapting to your market's shifting needs requires change. Change almost always creates disruption and conflict, but you can mitigate the risks that change imposes with tried, true and proven process.
Some of us thrive on process. Some of us dread it. Regardless, it is absolutely necessary for any project to follow well planned activities and schedules if it is going to succeed. Process keeps everyone accountable and on the same page. It doesn't matter if it's Creative Process or Project Management. We value both equally. After all, there's no point coming up with great plans and ideas if they can't be executed and delivered on time and on budget.

The 5-step project framework that we follow for every project is both agile and flexible. Each step has defined inputs and outputs. Within these 5 steps, we perform the necessary activities to meet the project objectives. These are defined up-front during the assessment phase, with milestones and roles and responsibilities, so agency and client have aligned expectations and are clear on objectives, budget, deliverables and timeline. After all that is taken care of, we get on with the fun stuff: the work.
To provide visibility during the project, we grant every client access to our Intervals Online Project Management system so they can track their project and see the work in progress.