Customer Success Story

After taking over the business in 1999, new ownership decided to upgrade Glacier Air's brand to turn this mountain flight-seeing operation into more than just another tour company.

After the new owner stepped in, there was some brand cleanup to do. With helicopter tours and glacier landings now being outsourced, the new owner needed to offer more than just airplane tours. Having just completed her flight instructor certification, she decided to open the first flight training centre in the Squamish Valley.

We immediately got to work on re-branding and redesigning Glacier Air's collateral and stationery to reflect the new company direction. We provided new business cards, letterhead, envelopes, rack cards, magazine ads, postcards, signage and vehicle decals. What was once just another tour company was transformed into a thriving flight centre.

Results

"STERLINGKLOR Communications helped us by quickly providing cost-effective marketing communications." said new owner and chief pilot, Colette Morin. "The results have been better than expected. Since taking over Glacier Air, we have grown in all areas. We have purchased two new aircraft and opened a flight training centre in our hangar. We couldn't have grown this quickly in such a short period of time without the help of a good marketing support company like STERLINGKLOR."