Customer Success Story

When CopperLeaf Consulting Group became CopperLeaf Technologies, they faced an overwhelming branding task: Switching from a consultancy to a product vendor.

We began our relationship with CopperLeaf with the intent to merely redesign their website. After a few meetings, we realized a bigger branding task lay ahead. Because we anticipated the magnitude of the branding exercise, we had to consider CopperLeaf’s marketing communications beyond the website. We devised a scalable identity system based on the tagline, See. Plan. Act. to communicate the core of CopperLeaf’s product offering: helping the energy sector anticipate and forecast the longevity of aging infrastructure.

Web site

CopperLeaf’s new website had to deliver a clear and concise message: CopperLeaf was now an enterprise solutions product vendor, not a consultancy. It also had to create an engaging experience with relevant content. On top of all that, the site had to be structured so that CopperLeaf’s development team could easily maintain the website in .NET without compromising the design integrity. We created a series of templates that could be applied to various page styles and included an extensive set of CSS.

Brand identity

Next on the plate was CopperLeaf’s company and product identity system. After some initial brainstorming of various concepts, we settled on an improved and updated version of the existing logo by tweaking the font and redesigning the leaf. We applied the same methodology to the product logos by creating identity usage guides. Then came the daunting task of converting all the existing communications. We created new stationery and PowerPoint slides, applied a new skin to the product’s software interface and developed an information design system for Copperleaf’s many diagrams.

Results

“We’re really excited about our new look. We could not have come as far as we did as quick as we did without the professional help and guidance of STERLINGKLOR Communications,” said CopperLeaf’s president, Lynn Casey, “They have given us a tangible brand with a tangible message. Everything fits very nicely.” After a recent product demonstration, one prospective client said, “This is an interesting presentation. [The diagrams] pretty much describe the processes that I am wanting to set up and refine for our organization.”