Customer Success Story

Since 1998, Annex Consulting Group has been rapidly expanding its alliance of independent contractors. At well over 1,000 alliance partners and with an impressive 97% satisfaction rating, it was time to tell Vancouver who the leader was in providing outstanding IT services.

Collateral

Because we have been working with Annex since 2000, helping them make the most of their growth without breaking the bank was relatively easy since we didn't need to spend time getting to know their brand identity. We first took on the stationery package and designed a cost effective system that reflected the organization and its identity: Simple, corporate and easy to duplicate. Then we designed some simple one-page brochures, project sheets and ads. Within the new collateral we also added simple information illustrations that explained how Annex works and how they deliver their services.

Web site

Once the requirements for the web site were complete, we dove into creating a web site that was both functionally better and visually more engaging than the previous version. The Alliance section was also dramatically improved with a more usable interface to help simplify applying for membership and searching and posting opportunities.

Results

"The results from our new marketing material and web site have been very positive. This year we added 400 new members, more than we have ever experienced in a single year" said Annex president Stacey Cerniuk. "One reason is the new web site. STERLINGKLOR did a great job on enhancing the customer experience, especially in the Alliance area. Visitors find it much easier to apply for membership and look for opportunities."