2005 News Archive

2005-03-17

MarketingProfs Launches New Bundles and Renewal Program

MarketingProfs launched a new renewal campaign that is targeted to existing annual Premium Members. SterlingKlor created a series of web pages that prompted the renewals including gift bundles (PDF collections of popular articles and reports). A benefits page was also created to help compare the membership options.

Based in Los Angeles, California, MarketingProfs.com specializes in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.

2005-03-11

SterlingKlor Redesigns GMI's NetMR GUI

Annex Consulting Group contracted SterlingKlor to design the .NET graphical user interface for their client, Global Market Insight (GMI). GMI's NetMR application is used by market researchers around the world and needed an upgraded interface for the latest 5.0 release. The new GUI enhances the application's navigation as well as GMI's brand.

Headquartered in North Vancouver, BC, Global Market Insight (GMI) provides e-Business solutions for conducting multi-country research using a Net-centric approach to data collection. With operations on 4 continents, GMI is the partner of choice for conducting global market research at the speed of the internet.

2005-01-31

MarketLinc Targets Crystal Reports Customers with New Email Blast Landing Pages

SterlingKlor has created a series of web landing pages for an email blast campaign targeted to MarketLinc customers and non-customers using Crystal Reports. Working closely with MarketLinc's marketing division in Calgary, AB, the two audience groups were broken down into four categories each having specific messages for various user groups to encourage downloading a Crystal Reports white paper. MarketLinc will use the click-through data to drive follow up sales calls and support.

As a national reseller for Business Objects, MarketLinc helps Crystal Reports users choose the right reporting tools for their needs. Having represented Crystal Reports products and training for over five years, MarketLinc is dedicated to working with Crystal users in order to ensure the appropriate solution is implemented for each and every customer. Based in Vancouver, BC, MarketLinc has offices in Calgary, AB, and Saskatoon, SK.

2005-01-24

SterlingKlor Designs .NET GUI for Inventa's New Call Sheet System

Annex Consulting Group has contracted SterlingKlor to design a .NET graphical user interface for their client, Inventa Sales & Promotions . The call sheet system, named Program Data System, tracks the interaction between Inventa field reps, their customers and various event program activities. Inventa branding was implemented throughout the application to extend the organization's fun and creative environment.

Inventa is a full service non-traditional marketing agency powered by creative ideas and driven by strategic insight. With a nationwide network of over 1,800 field staff, Inventa provides organizations with professional and dynamic individuals to help extend their brands through event program marketing. Inventa has offices in Vancouver, BC, Toronto, ON and Montréal, PQ.

2005-01-11

SterlingKlor Attends MarketingProfs Semi-Annual Marketing Junket

MarketingProfs has invited SterlingKlor to participate in their semi-annual marketing junket to improve the customer experience and strategize future improvements and modifications for the MarketingProfs.com website. The junket will be held January 11 to 13 in Santa Barbara, CA.

Based in Los Angeles, California, MarketingProfs.com specializes in providing both strategic and tactical post-MBA marketing know-how to Internet and offline marketing professionals in medium and large corporations, through a combination of provocative articles and commentary.