/// Success Story

 

 

In July 2004, MarketingProfs.com posted a "Got Graphics?" message in their daily newsletter. We responded with a simple approach to reorganize the content on the MarketingProfs home page.

 

The challenge

MarketingProfs.com wanted a new look and feel for their website, with the end goal being to help increase conversions and grow membership.

 

What We did

We improved the website's content organization to simplify access to selected articles without compromising the existing back end architecture, integrity of the website template and the existing SEO. We introduced editorial illustrations to help visually identify paid content and created a new subscription process that provided a more familiar and customer-centric buying experience.

 

More content features were introduced to the website and promoted by integrated email and banner ad campaigns. The retooled content included landing pages, interactive features like vendor selectors, an updated premium content library, downloadable content bundles, direct mailers, renewal programs and a new blog, the MarketingProfs Daily Fix. The Daily Fix was launched in March 2006 and by August it debuted at #22 on the Top 25 Marketing Blogs.

 

When MarketingProfs hosted their first-ever live seminar in with world-renowned Web content guru Gerry McGovern, we helped create email campaigns and landing pages for the event. The response was fantastic, and the demand generated from the event was so positive that MarketingProfs has hosted regular live events ever since.

 

RESULTS

From 2004 to 2007, we helped MarketingProfs.com triple its membership from 70,000 subscribers to over 230,000, a 300% growth rate. MarketingProfs has continued to significantly expand its business on several fronts — including its subscriber base, product line and position in the market — and is now the largest online publisher in its category."

 

(Source: MarketingProfs.com)

 

For more information about MarketingProfs, please visit www.marketingprofs.com