/// Success Story

 

 

When CopperLeaf Consulting Group became CopperLeaf Technologies, they faced an overwhelming branding task: Switching from a consultancy to a product vendor.

 

The Challenge

Initially called CopperLeaf Consulting Group, they faced an overwhelming branding task when they became CopperLeaf Technologies: Switching from a consultancy to a product vendor.

 

What We did

Our initial job with CopperLeaf was to redesign their website, but we quickly realized a bigger branding task lay ahead. We devised a brand identity system based on the tagline "See. Plan. Act." to communicate the core of CopperLeaf's product offering: helping the energy sector anticipate and forecast the longevity of aging infrastructure.

 

Next up was CopperLeaf's company and product identity system. We decided to go with an improved and updated version of the existing logo, which we did by tweaking the font and redesigning the leaf. We then created identity usage guides, new stationery and PowerPoint slides, applied a new skin to the product's software interface and developed an information design system for Copperleaf's many diagrams.

 

CopperLeaf's new website delivered a clear and concise message; CopperLeaf was now an enterprise solutions product vendor, not a consultancy. A series of templates was created that could be applied to various page styles and included an extensive set of CSS, so that CopperLeaf's development team could easily maintain the website in .NET without compromising the design integrity.

 

RESULTS

"We're really excited about our new look. We could not have come as far as we did as quick as we did without the professional help and guidance of SterlingKlor." said CopperLeaf's president, Lynn Casey. "They have given us a tangible brand with a tangible message. Everything fits together very nicely."