Get

Results

 

For the B2B marketer, the traditional forms and formulae of promoting a product or service are struggling to provide adequate results. The old pitch has become obsolete.

 

Effective marketing requires a coordinated approach to both messaging and communication channels so that the outcome resonates in a relevant and meaningful way. We believe that can only be achieved through an integrated approach that leverages a single message through multiple channels such as email, direct mail, advertising, etc.

 

That's why being an integrated marketing agency makes all the difference. With over 50 years of combined experience in the B2B marketing industry, SterlingKlor's team of experts offers a breadth of talent and experience, including integrated marketing strategy, content and copy writing, creative design, web development, analytics and business consulting — skills and disciplines that are bound together by a common goal: to ensure your marketing efforts succeed.

 

Talk to us today about how creative thinking and integrated marketing can help drive your business forward.

 

 

/// The Four Pillars of Integrated B2B Marketing

 

How well your marketing efforts hold up in your industry is determined by the combined effectiveness of insight, strategy, creative and metrics — what we call the Four Pillars of Integrated B2B Marketing. Each pillar is essential in supporting your marketing efforts.

 

1. INSIGHT – get to know your market through research, analysis and campaign planning
2. STRATEGY – blueprints and building blocks that make up successful marketing campaigns
3. CREATIVE – relevant and meaningful ideas that resonate with your audience
4. METRICS – optimize your efforts by tracking, testing, analyzing and measuring response

 

Think of each pillar as a leg supporting a table. Short-cut any leg and your marketing efforts either become very shaky or they topple over. Together, they cover a lot of ground and present the right mix of marketing tools and services to create truly engaging campaigns that deliver great results.

 

Within these four pillars, we specialize in marketing activities that help create successful campaigns for many B2B organizations.

 

• Research and Analysis
• Integrated B2B Marketing Strategies
• Branding and Corporate ID
• Creative Graphic Design
• Website Design and Development
• Corporate Communications
• Lead Generation
• Email and Direct Mail Campaigns
• Social Media Strategies
• Search and SEO
• Analytics and Optimization