All ideas start with insight. The greater the insight the greater the idea. Marketing without insight is like marketing blind.
You know that old saying, "You don't know what you don't know"? That's insight. It's that piece of knowledge that tells you something you didn't know, confirms something you did know or questions your current thinking. Insight is not opinion, assumptions or instinct. While those traits help in planning and estimating, true insight is gained by collecting real data from your market through research, analysis and dialogue. In other words, you have to do your homework and you have to talk to the people.
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True marketing insight is generated through carefully considered interpretation of business intelligence and financial data. It's the stuff that's gathered through the process of analyzing market research together with everything you already know about your market and your customer. It gives you vital information to think of killer ideas and creative ways to communicate to your audience.
At SterlingKlor, we utilize strategic analysis to identify short term and long term opportunities in the marketplace. We base our ideas on insight obtained from a wide range of marketing sources, such as Market Research and Analysis, Customer Demographics, Campaign Data and Online Analytics. We use these sources to ensure we are working with an integrated approach to developing truly effective and creative marketing.
"We could not have come as far as we did, as quick as we did, without the professional help and guidance of SterlingKlor."
Lynn Casey, President
CopperLeaf Technologies
"SterlingKlor helped us grow 450% in five years and made our company stronger by creating marketing communications that spoke a clear and concise message."
Stacey Cerniuk, President
Annex Consulting Group
"SterlingKlor did a great job rejuvenating our brand. Their creative ideas and no-nonsense approach helped us grow our revenue in 2009 by 75% during a tough economy and in a niche market."
Peter Blitz, President
MaxHire Solutions
"SterlingKlor's Four Pillar Marketing approach not only helped us create a student-focused brand, it also helped position Bookbyte to reverse market share loss and grow revenue by 20%."
Andres Montgomery, CSO
Bookbyte.com
"SterlingKlor's work is an important contribution to growing our subscribers from 70,000 to 230,000. The foundation they helped create with our marketing team for our content continues today."
Roy Young, President
MarketingProfs
"I would like to congratulate SterlingKlor for producing the deliverable on time, on budget and of such a high quality. It exceeded my expectations."
Chris Lombard, MBA, Global Water Management
AECOM Canada
"We were looking for a significant upgrade in professionalism and SterlingKlor delivered in a timely fashion, demonstrating an understanding of our business."
Dave Edwards, P.Eng., MBA, President
Sustainable Strategies