Get

Optimized

 

What's working? What's not? Are you spending too much? Too little?
Should you react to new opportunities? Do you know who is coming to your site? So many questions. We'll help you find the answers.

 

Planning and execution of your marketing is a good start. But what makes the process truly valuable is the ability to measure and optimize those efforts so you can use the data to help make intelligent business decisions. By offering services that test, measure, analyze and optimize campaigns, our team can ensure that your message stays current, relevant and effective.

 

 

/// Why analyze marketing campaigns?

 

The primary marketing objective for any B2B business is to achieve a higher ROI by eliminating non-performing campaign costs and increasing conversions. We know that all visits to a website are not equal, and visitor behaviour varies with the source type, such as media channels, websites, creative, landing pages, keywords, geography, etc. Analyzing marketing campaign data provides vital insights into your visitor's behaviour. Campaign analytics also give you clues to optimize your sources types so you can understand how each are performing. In other words, understanding Campaign Analytics can increase quality visitors and lower traffic acquisition cost.

 

We provide metrics that not only tell how well campaigns perform, but also help shape the choices for future engagements. Campaign analytics can answers questions such as...

 

• How do offline media channels compare with the online media channels?
• Which marketing channel sends the most engaging audience?
• How do different landing pages perform?
• Which combinations of creative, media and landing pages perform the best?
• Which press releases are generating traffic to the website?
• Which influential forum/blog/social network is sending quality traffic?
• What percentage of visitors from PR campaigns/social sites completed a conversion?

 

 

/// Get Analytical

 

Analytics can help track campaign performance and illuminate valuable insights to drive marketing and business decisions. If your platform is implemented or configured incorrectly, you could be using inaccurate and incomplete information about your site visitors, campaigns, and overall marketing effectiveness. Our analytics diagnostic is a comprehensive assessment of your current installation, as well as precise recommendations on how best to improve your set-up to yield optimal results.

 

 

/// Get Tested

 

Did you know that only 30% of all businesses today test their marketing? Did you also know that these same 30% of businesses increase their marketing ROI by more than 70% simply by testing their messages? In addition to reporting and analysis, our optimization services enable us to measure, test and learn what works and what doesn’t, so we can help you increase performance, give you results faster, and maximize your ROI for each marketing dollar spent. Our approach ensures we conduct A/B multivariate testing for campaign, website, and landing page optimization.

 

 

/// Get Found

 

In 2001 virtually all searches on Google and Yahoo were text only. Today the search engine playing field has expanded considerably to include pay-per-click, social networks, video, local listings and more. Optimizing your business with SEO and SEM tactics requires more than just cramming keywords into meta tags. Content is the single most important driver in determining ranking, because if it is well-written, relevant, coded correctly, linked appropriately and includes logical meta data (whew!), chances are you will be found.

 

 

Talk to us today about optimizing your B2B marketing. We can help you be more effective, stay competitive and rank higher.